During the recent flurry of final exams, Donna Williams, Chief Audience Development Officer at the Metropolitan Museum of Art, and Katherine Nemeth, Assistant College Marketing Coordinator, visited the Masters of Arts Management program here at Carnegie M...
Being an artist or a gallery manager in the 21st century requires an changing degree of technological know-how and engagement — or so it might seem. In 2008, Technology in the Arts presented some options for free web sites for artists: http://...
So far in this series, we’ve examined some of the strategies that non-arts nonprofits are using to engage and promote participation among their constituents, as well as their implications for success in the arts. To wrap up, we’ll look at Char...
This week, Opera America announced the thirteen opera companies selected to share $300,000 in grants to support programs and projects that increase first-time opera attendance and return visits. The individual grants range from $7,500 to $30,000. The thir...
In past articles we tackled analysis of gamification as a tool for arts organizations as well as some methodology about how to design a game or game elements. This post will relate to how gamification can be used as a tool for marketing efforts.
Gamific...
In the arts, it’s only natural to look to peer organizations in our field for gathering new ideas and benchmarking our success. However, there are countless technology and engagement lessons we can learn from institutions unrelated to the not-for-pr...
FIRST: I want to direct you to this website where you can read an interview about HintMe with Merete Sanderhoff, a researcher at the National Gallery of Denmark, and a case study about the Danish museums using Twitter.
But for the fast facts…
Who: The N...
What art museums do you know with great websites? The Walker Art Center? MoMA? Can you name any that do not focus on contemporary or modern collections?
Spoiler alert: I can - the Rijksmuseum.Yes, I am on a Rijksmuseum kick.
In honor of the Rijksmuseum’...
At Great Ormond Street Hospital in London, a children’s hospital, designer Jason Bruges has installed an interactive exhibit that is truly on a child’s level. Bruges embedded 70 LED panels comprised of 72,000 LED lights in the walls of a long hallway...
Are you the one who used to think the number of fans reflects the effectiveness of a social media campaign? According to a recent Technocrati study, Facebook likes ranked as the most important metric when evaluating a social marketing campaign. However,...
I am mildly obsessed with Google Cultural Institute. Why, you ask? It’s two-fold. Firstly, Google has implemented its newest project to supplement the Google Art Project, Google Art Talks on Google+. As published on Google’s Official Blog, ...
